China's underwear market has grown at a compound annual growth rate of about 20%. It has already exceeded RMB 100 billion, of which women's underwear accounts for about 60% of total sales.

The underwear market is known as the “last piece of cake” in the clothing market，and the subdivision of women's underwear products is more abundant.

Sales revenue from men’s underwear and women’s lingerie items is expected to grow in the U.S. over the next couple of years owing to factors such as higher importance to personal hygiene, increasing disposable income, evolving lifestyle, improved standard of living, and changing preferences of consumers.